Announcing Your New Cheyenne Virtual Office in a Press Release

virtual offices

Although press releases may be a bit antiquated in this digital marketing era, they are still a good way to make company announcements and to create a little press. If your organization has decided on a Cheyenne virtual office for a new location, or any virtual office location, then this is news worth mentioning in a press release. However, writing it isn’t as simple as it seems, especially if you want to do more than just have a new webpage with your company name on it. Here’s what are some do’s and don’ts when writing that press release:

Do Keep It Short. – Most press releases are just a page or two long. If it’s anything more than that, people may be discouraged to finish reading it because it’s too long, as some press release websites will split it onto two separate web pages. At a bare minimum, your press release should include contact information, a paragraph about your company, a sentence or two about the virtual office, and a little something on why your company did this.

Don’t write poetic passages. – Poetry is a respected literary art form, but it has no place in a press release. When writing a press release, say what you mean and mean what you say. People should be able to take what you’ve written at face value. Everything should be clear and concise like any other form of business communications. It’s not necessarily the place to play on words or to be extraordinarily creative, especially since both don’t work as well in online content.

Do Include a Quote – One way to make your press release a little more engaging is to include a quote from someone, such as a CEO or an operations officer. This is a good way to explain why your company is going to have a virtual office, or why virtual offices are a good choice for any business, as it shows rather than tells. Quotes also give blogs and online publications something interesting to work with if any of them decide to run the press release or to do a story.

Don’t send the press release as soon as you’ve written it. –If it’s been proofread, then do it once more to ensure there are no mistakes. If you choose to include a quote, then check it with the source to okay it. Just be ready for complaints if you’ve written erroneously about someone or something.

Do Post it to Your Website First – If you are publishing this press release for SEO purposes, then the best thing to do is to post it on your website before posting it on some of the other press release sites. This gives you credit for the content, telling the search engines that the PR sites copied you. To ensure that it works, post the press release on your site about a day or two before sharing it with others.

Don’t Be Afraid to Experiment – By experiment, we mean three different possibilities. You can experiment with the day of the week you are releasing it, the time of day you are releasing it, and whether or not to include a photo and/or a video with your press release. Research has shown that you can increase page views depending on the day of the week, as well as by including a photo of your virtual office with your press release.

Related Links:

5 CEO Best Practices for Reducing Office Space Costs

How to Market Your Business in a San Diego Virtual Office

Why Entrepreneurs Need Virtual Offices in San Antonio

Why CEOs Need to Be on Social Media, and 3 Ways to Do It

CEOs social mediaLess than 50 percent of CEOs participate on social media sites.

Ouch.

That one hurts, especially since 81% of employees believe that CEOs who engage in social media are better equipped to lead their companies in the digital world. This is critical since virtual offices are a big part of the digital world, and if you’re utilizing virtual offices in any way, then social media is a must have in staying connected as a CEO. It would seem like an obvious move to use social media as a business tool, but many are missing out on an opportunity to lead in the digital world and to interact with others in a very personal way. Need a little help participating, and participating in a way that markets your company and markets you as the awesome, social-savvy CEO of your company? Then try one of these three ways to engage in social media:

Blog

If you’re company already has a blog (or two, or three), then make it a point to contribute a post every week or two. It shouldn’t be about anything that you or the company is doing, but a post that offers your potential customers the information they are looking for. How great would it be for them if that information came straight from the CEO? You could also write follow ups that covers a topic from the CEO perspective, or maybe discusses what you look for in hiring people, choosing great client, or what you think about your industry as a whole. If you’re feeling really bold, you can start your own CEO blog.

If writing regular blog posts is too much for you, then offer yourself up by allowing one of your marketing people to interview you and then write a post about that interview. Or, you could allow someone from marketing to follow you around for a day and write about that. Being more transparent about who you are as a CEO can also be beneficial to you and the company blog.

Twitter

Okay, of those CEOs who are on social media, half of them are on Twitter. Great! But, if you’re not on Twitter, consider this an easy and spectacular way to participate in social media. You don’t have to come up with a new 140-character saying every few hours, but use Twitter to connect with others, retweet what they are tweeting, or to share what others in your company are tweeting and retweeting. The point of getting on Twitter is to learn what others are talking about, what they are saying about certain topics, and the joining the conversation. With Twitter, you might even connect with customers and clients directly, and be able to answer their questions and learn what they think about your company first hand and in real time.

Hey, if Rupert Murdoch can do it, any CEO can.

Yammer

Yammer, if you don’t know, is essentially the social network you can create for your company. So, instead of your employees using Facebook or Gmail chat to ask each other quick questions (and risk getting distracted by their personal business), they can use Yammer. As CEO, you can use Yammer to connect with your employees, build and maintain an awesome company culture (and one that you’re a part of, and learn how different projects are progressing. It’s a much easier way to keep up with what’s happening in the company, and everyone would agree that a Yammer meeting would beat a normal meeting any day of the week.

Respond to Crises

You know what else hurts? A damaging article or social media post. However, more than 10 percent of organizations will not take any action when a damaging article or social media post is released about them. On top of that, 1/3 of CEOs don’t take social media reputation into account when making business decisions. As a CEO, it isn’t necessarily your responsibility or biggest need to generate leads or to network or to answer customer questions. But, it is your responsibility to be transparent in where reputation control is badly needed, and that’s where these previously mentioned social media tools and presences can help. You and your company can really take control of an online crisis if a blog post can be written in response to the crisis, and that blog post can be shared across Facebook, Twitter etc.

Overall, social media is just another tool in the CEO arsenal, something instrumental in leading a company as well as building the company’s brand and reputation, and building your own brand and reputation as a CEO.

How to Market Your Business in a San Diego Virtual Office

San Diego virtual officeA virtual office is a great option for those starting a business, expanding their business, or looking for a way to reduce costs for their business. However, even with all that change, you still need to market your business, you do need to market your business a little bit differently once it’s made the transition to the virtual office. Are you in that position? Are you perhaps thinking about a San Diego virtual office? If so, then here’s how to market your business in a San Diego virtual office:

Be Clear about the Virtual Office Part

As we explained to lawyers interested in a virtual office, it’s critical that when you’re marketing your business, you say that it’s located in a virtual office or a coworking space, or at least use a professional business address. This is simply for transparency purposes, where customers want to be sure that you are a legitimate business and that you aren’t trying to represent yourself as something you’re not. Lately, there have been cases of scammers and illegitimate businesses using virtual offices to make a few quick dollars. Even though that’s not you, you do want to take the time to make potential customer feel comfortable and to let them know that you are different. If a customer doesn’t like that your company is based in a virtual office or something similar, then you probably wouldn’t have wanted them as a customer in the first place.

Use Inbound Marketing Strategies

San Diego virtual officesIt’s actually not all that awesome if you’re in your San Diego virtual office, and you’re using 20th century marketing techniques like print advertising, direct mail, the Yellow Pages, and other outbound marketing tactics to promote your business. Not only are those tactics expensive and not very virtual, but they don’t work as well as they used to. Instead, your virtual office or virtual company should be using inbound marketing techniques, such as business blogging, search engine optimization, long-form content (white papers, case studies, eBooks), social media, and email marketing to promote your business and to attract customers. In later posts, we’ll specifically cover how to use these techniques to market your virtual company. In the meantime, make the switch from outbound to inbound, and a great way to do that is to add some fresh content to your website with business blogging.

Focus on Local

You picked a San Diego virtual office for a reason. Perhaps you wanted a location in San Diego or in California. Maybe you’re thinking about expanding to the west coast and San Diego may be a good choice for this expansion. Or, you could already have a lot of clients in the area, so having a virtual office here is a good fit. Whatever the case, you do want to market your business to the local market. This includes attending networking events and building a physical presence in the area by being in the same place as potential customers. This also includes looking into local publications, websites, and businesses and working with them for cross-promotion or supporting each other in some way. When you have a San Diego virtual office, it doesn’t just have to be an address and a phone number. Become part of the community by letting the local area know who you are and who your company is.

Of course, this isn’t the complete how-to of marketing your San Diego virtual office or your San Diego virtual company. We do hope that these tips help and that you get more out of your transition and your choice.

Related Links:

How Virtual Offices Impact the Business World

Why Entrepreneurs Need Virtual Offices in San Antonio

How Expensive are San Jose Virtual Offices?