Although press releases may be a bit antiquated in this digital marketing era, they are still a good way to make company announcements and to create a little press. If your organization has decided on a Cheyenne virtual office for a new location, or any virtual office location, then this is news worth mentioning in a press release. However, writing it isn’t as simple as it seems, especially if you want to do more than just have a new webpage with your company name on it. Here’s what are some do’s and don’ts when writing that press release:
Do Keep It Short. – Most press releases are just a page or two long. If it’s anything more than that, people may be discouraged to finish reading it because it’s too long, as some press release websites will split it onto two separate web pages. At a bare minimum, your press release should include contact information, a paragraph about your company, a sentence or two about the virtual office, and a little something on why your company did this.
Don’t write poetic passages. – Poetry is a respected literary art form, but it has no place in a press release. When writing a press release, say what you mean and mean what you say. People should be able to take what you’ve written at face value. Everything should be clear and concise like any other form of business communications. It’s not necessarily the place to play on words or to be extraordinarily creative, especially since both don’t work as well in online content.
Do Include a Quote – One way to make your press release a little more engaging is to include a quote from someone, such as a CEO or an operations officer. This is a good way to explain why your company is going to have a virtual office, or why virtual offices are a good choice for any business, as it shows rather than tells. Quotes also give blogs and online publications something interesting to work with if any of them decide to run the press release or to do a story.
Don’t send the press release as soon as you’ve written it. –If it’s been proofread, then do it once more to ensure there are no mistakes. If you choose to include a quote, then check it with the source to okay it. Just be ready for complaints if you’ve written erroneously about someone or something.
Do Post it to Your Website First – If you are publishing this press release for SEO purposes, then the best thing to do is to post it on your website before posting it on some of the other press release sites. This gives you credit for the content, telling the search engines that the PR sites copied you. To ensure that it works, post the press release on your site about a day or two before sharing it with others.
Don’t Be Afraid to Experiment – By experiment, we mean three different possibilities. You can experiment with the day of the week you are releasing it, the time of day you are releasing it, and whether or not to include a photo and/or a video with your press release. Research has shown that you can increase page views depending on the day of the week, as well as by including a photo of your virtual office with your press release.