By Nathan Strum
Social media is constantly changing, and keeping up with what is in can be difficult. In our day and time, social media is an extremely powerful tool to brand and build our business. There is so much to gain from social media being that it is a timeless way to interact with current and potential clients. It is basically free marketing given to you by the internet geniuses. It is possible you may need a refresher, tips and/or tricks on the ever so evolving social media world, so listen up.
Lose the sales pitch tone
Amy Jo Martin, founder of Digital Royalty, works with celebrities such as Shaquille O’Neal, Hilton Worldwide and Fox Sports to work their social media networks properly. The last thing you want to do is sound like you’re giving a sales pitch. Forbes.com states, “The best way to grow your following is by sharing valuable content. Her formula for a good content balance is to share education, information, inspiration, exclusives and entertainment. It’s also a good medium for storytelling. For example, rather than tweeting a photo of an ad, share a YouTube video of a real customer using the product to show how it works. Furthermore, Martin recommends being very responsive to others and contributing to the conversation in your communities.”
Host social media events
Mari Smith with Socialmediaexaminer.com suggests that hosting online events is a great way to build your social media presence. She states, “A fun and effective online event is hosting a “Fan Page Friday”- it’s essentially a virtual networking party where you allow all your fans to share links to their own pages on your page. Many page owners launch a Fan Page Friday event every week; however, I find it much more effective to host one about every four to six weeks, as it has a bigger impact.”
Encourage Fan Engagement
If your FaceBook page is just not getting enough traffic, it may be useful to provide images. Using images to display your message is quicker, attention grabbing, and will engage more people. Amy Porterfield states, “One simple way to boost your engagement is to use images to amplify your status update. Here’s what I mean: Search for “blank” images like talking bursts, chalkboards and signs, and then add text to the images, in the form of a question for your followers to answer.”
Ask your followers for ideas
Stuck between two ideas and not sure which to choose? Go to the source itself. Ask customers what they want. Ask for their opinion. Forbes weighs in, “Having your audience play a role in developing a product or service does a few things: it engages them with your brand, instills a feeling of ownership over the final product and taps into their collective wisdom to create a better result.”
Pay attention to ongoing trends and adapt them to your social media to create a busier flow.