February 12, 2015 | 4 minutes

SEO: How to Earn a Positive Ranking

By Nathan Strum

Not receiving the amount of traffic on your website as you anticipated, and you are not sure why? If this is the case, there may be a few techniques you can tweak in your Search googleEngine Optimization strategy. Based on last year alone, the SEO world underwent many changes that you may not be aware of. According to Web CEO, Google updated its algorithm about thirteen times. Knowing how to have a plan proof of change can save you from your worst SEO nightmare. These strategies listed below will help you move up the Google search hierarchy.

To use It, You Have To Understand It

You cannot effectively optimize your results if you do not fully understand what Search Engine Optimization is and how to use it. Frankly, it can get tricky and overwhelming. First off, SEO is the process of making sure that a website can be easily found through a search engine. Google ranks pages that have authority. You can do this by building links and incorporating writing content that is effective and will be recognized by search engines as important.  To do this, write key words and phrases that people using your product or service will look up.

It’s More Than Keywords, It’s Content and Audience

One of the more difficult aspects of SEO is pinpointing who your audience is and what they search for. To fully understand your audience, asks yourself different questions that cover an array of aspects. For example, consider your audience’s needs, track their content, and determine issues that are important to them. After establishing and really getting to know your audience, it is important to choose key words according to MozRank or the Google Keyword Tool.

Digital Firefly Marketing suggests a general rule of thumb, “Choose keywords that have competition percentages that are near or below 1/10 of your MozRank.  For example:

  • If your website has a MozRank of 5.40, you should select relevant keywords that have competitive grades under .60.  The lower percentages, the better.
  • If you choose keywords with higher percentage grades (> .60) the less likely you will achieve rankings based on them.
  • This is referred to finding “good” keywords which are “low” competition.

The old myth on word count is that the more to the point you were in your content, the better results you would see. That is how it used to be, but now the longer your content is, the more possibility of receiving a higher ranking. Why? Because users want to be more educated on products and services, so the more informed they are, the more confident they feel. QuickSprout.com conducted an extensive study on how word counts have an effect on Google. Based on this information, they found that the lengthier and informative your website was, the higher ranking you received.



Building Links

Links are an important element of the SEO equation. Red Evolution states, “Correct, links are important but don’t confuse quality with quantity. 10 or 15 links from quality relevant resources (pages) to your page will have a much bigger impact on how your page ranks than a 1000 low value links as sold by lots of SEO companies.” Take Wikipedia for Example, the website has authority from the search engines because it has thousands of different sites that link into it, so it generates popularity. By the same token, Search Engine Watch suggests that when building links you make it appear natural. For instance, if there is a charity event you sponsor each year, tie that in with local news, press coverage and things of that sort. This way you are building not buying links. Other options of building links include entertaining and informative company blogs or having your partners link to you.

Little factors like the ones discussed go a long way when trying to get recognized by search engines.

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