A virtual office is a great option for those starting a business, expanding their business, or looking for a way to reduce costs for their business. However, even with all that change, you still need to market your business, you do need to market your business a little bit differently once it’s made the transition to the virtual office. Are you in that position? Are you perhaps thinking about a San Diego virtual office? If so, then here’s how to market your business in a San Diego virtual office:
Be Clear about the Virtual Office Part
As we explained to lawyers interested in a virtual office, it’s critical that when you’re marketing your business, you say that it’s located in a virtual office or a coworking space, or at least use a professional business address. This is simply for transparency purposes, where customers want to be sure that you are a legitimate business and that you aren’t trying to represent yourself as something you’re not. Lately, there have been cases of scammers and illegitimate businesses using virtual offices to make a few quick dollars. Even though that’s not you, you do want to take the time to make potential customer feel comfortable and to let them know that you are different. If a customer doesn’t like that your company is based in a virtual office or something similar, then you probably wouldn’t have wanted them as a customer in the first place.
Use Inbound Marketing Strategies
It’s actually not all that awesome if you’re in your San Diego virtual office, and you’re using 20th century marketing techniques like print advertising, direct mail, the Yellow Pages, and other outbound marketing tactics to promote your business. Not only are those tactics expensive and not very virtual, but they don’t work as well as they used to. Instead, your virtual office or virtual company should be using inbound marketing techniques, such as business blogging, search engine optimization, long-form content (white papers, case studies, eBooks), social media, and email marketing to promote your business and to attract customers. In later posts, we’ll specifically cover how to use these techniques to market your virtual company. In the meantime, make the switch from outbound to inbound, and a great way to do that is to add some fresh content to your website with business blogging.
Focus on Local
You picked a San Diego virtual office for a reason. Perhaps you wanted a location in San Diego or in California. Maybe you’re thinking about expanding to the west coast and San Diego may be a good choice for this expansion. Or, you could already have a lot of clients in the area, so having a virtual office here is a good fit. Whatever the case, you do want to market your business to the local market. This includes attending networking events and building a physical presence in the area by being in the same place as potential customers. This also includes looking into local publications, websites, and businesses and working with them for cross-promotion or supporting each other in some way. When you have a San Diego virtual office, it doesn’t just have to be an address and a phone number. Become part of the community by letting the local area know who you are and who your company is.
Of course, this isn’t the complete how-to of marketing your San Diego virtual office or your San Diego virtual company. We do hope that these tips help and that you get more out of your transition and your choice.