By Nathan Strum
The holiday season is here and there is no better way to end the year than with a bang. As we are in prime holiday season, there are many ways to involve your clients during this time. Don’t worry; there is still time to formulate a creative promotional calendar that will generate talk about your company. Here are five ideas on how to market your business during the holidays:
If done strategically, a small, personalized token of appreciation can obtain high value. However, do not commit the deadly sin of making a holiday card look like an advertisement. The main purpose of a holiday card is to say thank you to your clients for their commitment in the past year. Also, holiday cards should motivate them for the upcoming year. Founder of Syntax Training, Lynn Gaertner-Johnson suggests that involving your client’s name in a holiday card is vital along with a warm message. Here are a few examples:
At this joyous time of year we are grateful for our work with you. We wish you abundance, happiness and peace in a new year filled with hope. Happy Holidays!
As the year ends, we think about all we are grateful for. Our relationship with you is one thing we treasure. Thank you for the opportunity to serve you. We wish you a Merry Christmas and much success in the New Year.
Thank you for your business this year. It has been a pleasure helping you reach your goals, and we look forward to contributing to your success in 2015. We wish you a prosperous and happy New Year!
Considering the Digital Era we are in, Facebook is a cost-effective tool that creates buzz about your company. Hold a photo contest on your company Facebook page encouraging clients to send pictures of themselves using your service/product during the holiday. Pick a couple of winners who receive a prize of your choice. Not only does this method get your clients involved, but it is also free advertising.
Bring Santa to Town
A way to a client’s heart is through their kids. Schedule a time for Santa to come into your business, so their kids can take pictures. This is a great way to establish a more personal relationship. You can also go the extra mile and set up a photo booth, so they can take pictures with Santa. Asking for donations can be optional.
Film a YouTube video
Through your social media websites, share a catchy holiday video that you created with your staff. This can show your client’s how personable and approachable your company is. There is nothing better than a catchy earworm that will keep your client’s thinking about your business all day.
Hosting a food/toy drive is a good way to get people to come to your. If you display the donation station at a highly visible place you can attract members of the community that may not have came into your store otherwise. This is a great way to get involved in your community and it gives your company a friendly image.
Enjoy these holidays while including your staff, community and clients.